AFTRA Non-Broadcast
SAG Industrial-Educational
AFTRA/SAG TV Commercials
AFTRA Radio Commercials
Multi-Unit Cities
Statewide Wild Spot Units
Radio & TV Statewide Unit Value
 
 
 
 
 
 
 
 
 
AFTRA CORPORATE / EDUCATIONAL & NON-BROADCAST AND SAG INDUSTRIAL-EDUCATIONAL (+H&R or P&H 15.5%)
CATEGORY 1- Designed to train, inform, promote a product or perform PR function for limited audiences. Exhibited in classrooms, museums or other places without admission charge. Also closed circuit or satellite TV.
CATEGORY 2- Unrestricted exhibit to general public; point-of-purchase sales show; program given as premium or inducement to purchase.
RATES EFFECTIVE 5/1/11 THRU 10/31/12
Category 1Category 2
On-Camera
Day Performer 8 hrs480.50597.50
Half Day Performer 4 hrs312.50388.50
3-Day Performer1,209.001,490.50
Weekly Performer, in studio, 5-day week1,687.502,089.50
Weekly Performer, on location, 6-day week1,857.002,298.50
Narrator/Spokesperson, 1st day873.501,035.00
Ea additional day480.50597.50
Off-Camera
First hour in studio393.00437.50
Ea added 1/2 hr or less in studio115.00115.00
Partial script retakes, within 60 days,
1/2 hr or less213.50213.50
Audio Programs
Project 3 Minutes or less
Principal Performer, 1/2 hr or less in studio
(If longer, see Off-Camera rate)235.00259.00
Non-Principal Performer
up to 2 roles 15 lines total, first hour177.00196.50
Ea added 1/2 hr or less in studio69.5077.00
Phonecasting & IVR
first hour, per client218.50N/A
ea added 1/2 hr or less per client109.00N/A

ADDITIONAL USES
PD Within 90 daysPD after 90 days
Basic cable 3 yrs. usefee + 15%fee + 65%
Non-network, TV, all othersfee + 75%fee+ 125%
Theatricalfee + 100%fee +150%
Foreign TVfee + 25%fee + 75%
Sale and or rental to industryfee + 15%fee + 25%
Integration and/or Customizationfee + 100%fee + 100%
ALL ABOVEfee + 200%N/A
Video/DVD Sale to publicfee + 200%fee + 200%
GOVT. Non-Network TV
Foreign TV and Theatricalfee + 40%N/A
INTERNET AND NEW MEDIA USE INCLUDED IN ALL RATES

AFTRA/SAG TELEVISION COMMERCIALS
(+H&R or P&H 15.5%)
WILDSPOTS, 13 WEEK USE RATES EFFECTIVETHRU 3/31/12
On Camera principal, 8 hr session
Session fee, incl. 1 unit
(no NY, LA or Chi)$592.20
per unit, 2-2520.27
per unit, 26+7.52
Examples: DC only (6 units)693.55
Balto only (3 units)632.74
DC + Balto754.36
Phila (8 units)734.09
Table B: NY alone1163.80
Table C: Chi or LA alone1014.45
Table D: Any two major cities1601.60
Table E: NY + Chi + LA1931.85
Addl. units with B, C, and D7.52
With E7.71
Off-camera principal, 2 hr session
Session fee, incl. 1 unit
(no NY, LA or Chi)445.30
per unit, 2-2513.87
per unit, 26+5.90
Examples: DC only514.65
Balto only473.04
DC + Balto556.26
Phila542.39
Table B: NY alone822.20
Table C: Chi or LA alone715.45
Table D: Any two major cities 1078.40
Table E: NY + Chi + LA1372.10
Addl units with B, C, and D5.90
With E6.04
PUBLIC SERVICE SPOTS (MULTI-MARKETS)
Session Fee
DEALER COMMERCIALS
CLASS A
CLASS B
On Camera, incl. NY2222.453,417.10
On Camera, not incl. NY1965.502,948.30
Off Camera, incl. NY1547.952,325.25
Off Camera, not incl. NY1419.552,126.05
NON-AIR DEMO
On Camera444.20
Off Camera222.65
LOCAL TAG RATE
On Camera
Off Camera
2-25174.75132.45
26-5097.5573.50
5153.4040.05
CABLE TV
If a commercial runs only on cable, locally or on a network; or runs on broadcast & also cable, locally or network, contact the AFTRA/SAG office in advance for the correct fee.

AFTRA RADIO COMMERCIALS
(+H&R 15.5%)
WILDSPOTS, 13 WEEKS USERATES EFFECTIVE THRU 3/31/12
Session fee, incl. 1 unit
(no NY, LA or Chi)262.85
per unit, 2-253.86
per unit, 26+ 2.91
Examples: DC only (6 units) 282.15
Balto only (3 units) 270.57
DC + Balto 293.73
Phila (8 units) 289.87
NY alone 393.55
Chi or LA alone 356.95
Any two major cities 480.00
NY + Chi + LA 606.50
Additional units with major cities 2.91
PUBLIC SERVICE (MULTI-MARKETS)
One year use, actor, announcer 594.65
DEALER COMMERCIAL
6 mo. usage 710.80
DEMO SPOT
(Not credited toward broadcast)
1 hr. session 181.15
each additional quarter hour 45.30
LOCAL TAG RATE
(Changes caused by local geographical circumstances,
fee only to announcer who records change)		2-25108.75
26-50 78.05
51+42.60
AD-LIB OR CREATIVE SESSION
Minimum fee for first hour 235.35
Additional half hour units 117.70

RADIO/TV COMMERCIALS MULTI-UNIT CITIES
Atlanta6
Baltimore 3
Birmingham2
Boston 6
Charlotte3
Cincinnati 2
Cleveland 4
Columbus 2
Dallas/Ft. Worth 7
Denver 4
Detroit 5
Grand Rapids/Kalamazoo/B.Creek 2
Greenville/Spartanburg/Ashville/Anderson2
Harrisburg/Lancaster/Lebanon/York2
Hartford/New Haven 2
Houston 6
Indianapolis 3
Kansas City 2
Las Vegas2
Mexico City (English only)43
Miami 4
Milwaukee 2
Minneapolis/St. Paul4
Montreal4
Nashville 2
Norfolk/Portsmouth/Newport News2
Orlando/Daytona Beach 4
Philadelphia. 8
Phoenix . 5
Pittsburgh 3
Portland 3
Puerto Rico (English only)3
Raleigh/Durham 3
Sacramento/Stockton3
Salt Lake City 2
San Antonio 2
San Diego 3
San Francisco 7
Seattle/Tacoma 5
St. Louis 3
Tampa/St. Pete 5
Toronto 7
Vancouver 3
Washington, DC 6
West Palm/Ft. Pierce 2
Spanish Language units may vary; call AFTRA/SAG

Statewide Wild Spot Units
as of December 2009
(statewide units per licensed stations in state boundary plus spillover)
Alabama14
Alaska3
Arizona8
Arkansas7
California23+LA
CANADA54*
Colorado7
Connecticut2+NYC
Delaware9
District of Columbia6
Florida21
Georgia17
Hawaii1
Idaho6
Illinois11+Chi
Indiana10+Chi
Iowa8
Kansas7
Kentucky12
Louisiana7
Maine3
Maryland13
Massachusetts9
Michigan16
Minnesota10
Mississippi10
Missouri13
Montana9
Nebraska11
Nevada5
New Hampshire8
New Jersey8+NYC
New Mexico4
New York9+NYC
North Carolina21
North Dakota2
Ohio17
Oklahoma7
Oregon9
Pennsylvania25+NYC
Rhode Island1
South Carolina10
South Dakota4
Tennessee9
Texas32
Utah2
Vermont8
Virginia18
Washington10
West Virginia15
Wisconsin12
Wyoming11
*- include 2 units of French market audiences
Sources: DMA Unit Values based on SAG 2009 Commercials MOA. DMA Boundaries based on Nielsen Local Television Market Maps as of 09/26/09 and Broadcasting & Cable Yearbook 2010

RADIO AND TELEVISION STATEWIDE UNIT VALUE
Effective October 30, 2006
Alabama30
Alaska19
Arizona36
Arkansas59
CaliforniaLA +127
Colorado32
Connecticut16
Delaware46
District of Columbia6
Florida78
Georgia82
Hawaii6
Idaho27
IllinoisChi +77
Indiana63
Iowa6 741
Kansas 838
Kentucky10 1179
Louisiana34
Maine23
Maryland1221
Massachusetts32
Michigan73
Minnesota14 1564
Mississippi53
Missouri175
Montana24
Nebraska32
Nevada12
New Hampshire217
New Jersey314
New Mexico28
New YorkNY+70
North Carolina79
North Dakota13
Ohio578
Oklahoma46
Oregon38
Pennsylvania90
Rhode Island4
South Carolina49
South Dakota18
Tennessee986
Texas155
Utah19
Vermont1313
Virginia 64
Washington45
West Virginia32
Wisconsin67
Wyoming21
Entire CountryRadio: 3 majors + 2,284 units
1RADIO: If buying Missouri and Kansas, deduct 2 units from total (KC is in both states)
2TV: New Hampshire has no unique DMAs. The 7 DMAs in New Hampshire are part of the Boston (6 units) and Portland-Auburn, ME (1 unit). If buying New Hampshire + either Boston or Portland-Auburn, ME., do not duplicate units for the markets in both states.
3TV: New Jersey has no unique DMAs. The 12 DMAs in New Jersey are part of the Philadelphia (8 units) and New York (MAJOR) markets.
4TV: Delaware has no unique DMAs. The 2 DMAs in Delaware are part of the Philadelphia (8 units) and Salisbury, MD (1 unit) markets. If buying Delaware + either Salisbury, MD or Philadelphia, do not duplicate units for the markets in both states.
5RADIO: If buying Ohio and West Virginia, deduct 1 unit (Parkersburg-Marietta in both states)
6RADIO: If buying Iowa and Nebraska, deduct 1 unit (Omaha-Council Bluffs in both states)
7RADIO: If buying Iowa and Illinois, deduct 1 unit (MS Quad Cities in both states)
8RADIO: If buying Kansas and Missouri, deduct 2 units from total (KC is in both states)
9RADIO: If buying Tennessee and Virginia, deduct 1 unit (Johnson City-Kingsport-Bristol in both states)
10RADIO: If buying Kentucky and West Virginia, deduct 1 unit (Huntington-Ashland in both states)
11RADIO: If buying Kentucky and Tennessee, deduct 1 unit (Clarksville-Hopkinsville in both states)
12RADIO: If buying Maryland and Pennsylvania, deduct 1 unit (Hagerstown-Chambersburg-Waynesboro in both states.
13RADIO: If buying Vermont and New York, deduct 1 unit (Burlington-Plattsburgh in both states)
14RADIO: If buying Minnesota and Wisconsin, deduct 1 unit (Duluth-Superior in both states)
15RADIO: If buying Minnesota and North Dakota, deduct 2 units (Fargo-Moorhead and Grand Forks in both states)